Let’s start with this pretty straightforward stat – “72 percent of American consumers agree that their purchasing decisions are influenced by the packaging of the products they buy.”
Many manufacturers see packaging as a cost, but some see it as an ‘opportunity.’ No matter how you view it, the truth is that your product’s packaging is the first physical interaction consumers have with your product. It creates the first impression of your brand in their minds. So, instead of throwing away this wonderful opportunity, you can use packaging to build a strong identity for your brand.
If you choose the right packaging design with the right materials, marketing your products can be a child’s play. Simply put, your product packaging represents your brand’s quality and tells its story.
Why is Product Packaging Important?
Besides being a powerful marketing tool, let’s quickly discuss the other two main reasons why packaging has become so much more important in today’s scenario than ever before –
Ensures Safety of the Products –
These days, when online shopping is the most preferred way of buying goods and services, ensuring the safety of your products during shipment naturally becomes one of your top concerns. Therefore, you need sturdy, dependable packaging to keep your products well-protected against any kind of damage or distortion.
Informs Your Customers –
In today’s market, most buyers prefer to be informed about various aspects of a product before deciding whether to purchase it. This includes everything – where it is made, how it is made, by whom, with what kind of materials, what are its benefits, how organic or eco-friendly it is, and so on. All this information can be provided effectively by using a well-thought-out packaging design.
Packaging is Branding!
If you are still not convinced, here are two more super interesting facts we thought you’d like to know:
- More than 40 percent of consumers love sharing pictures or videos of a new product on their social media handles if they have received that product in attractive or unique packaging.
- Approx 62 percent agreed that they are much more inclined to repeat the purchase of a luxury product if it has a premium-looking packaging design.
Partnering with a knowledgeable supplier who values your brands and packaging!
At INNORHINO, we have our own specialized team that runs the assembly and manufacturing facility. We can handle your project from conception to completion. We’re always excited to work with business owners like you on unique packaging projects. If you have a packaging idea, or need expert advice on how to get started, we’d love to hear from you!
Image source: INNORHINO, Unsplash, Pexels
Check other posts for more packaging ideas, inspirations, and insights! 
