Let’s start with this pretty straightforward stat – “72 percent of American consumers agree that their purchasing decisions are influenced by the packaging of the products they buy.”
Many manufacturers see packaging as a cost, but some see it as an ‘opportunity.’ Irrespective of how you see it, the truth is that the packaging of your product is the first point of physical interaction your consumers have with your product. It creates the first impression of your brand in their minds. So, instead of throwing away this wonderful opportunity, you can use packaging to build a strong identity for your brand.
If you’ve chosen the right packaging design combined with the right kinds of packaging materials, marketing your products can become a child’s play. To put it very simply, the packaging of your products is representative of your brand’s quality and narrates the story behind it too.
Why is Product Packaging Important?
Besides being a powerful marketing tool, let’s quickly discuss the other two main reasons why packaging has become so much more important in today’s scenario than ever before –
Ensures Safety of the Products –
These days when online shopping is the most preferred way of buying goods and services, ensuring the safety of your products during the shipment process naturally becomes one of your top concerns. And for that, you need sturdy, dependable packaging to keep your products well-protected against any kind of damages or distortions.
Informs Your Customers –
Most buyers in today’s scenario like to be informed about the various aspects of a product before they decide whether to buy it or not. This includes everything – where it is made, how it is made, by whom, with what kind of materials, what are its benefits, how organic or eco-friendly it is, and so on. All this information can be provided effectively by using a well-thought-out packaging design.
Packaging is Branding!
Clearly, product packaging is not just a matter of aesthetics. It deals with the safety and durability of your product as well. At the same time, it can be used to inform your customers just how awesome your brand really is! And oh, did we mention that it helps create a distinctive brand identity for your products, giving you an edge over your competitors?
If you are still not convinced, here are two more super interesting facts we thought you’d like to know:
- More than 40 percent of consumers love sharing pictures or videos of a new product on their social media handles if they have received that product in attractive or unique packaging.
- Approx 62 percent agreed that they are much more inclined to repeat the purchase of a luxury product if it has a premium-looking packaging design.
Partnering with a knowledgeable supplier who values your brands and packaging!
At INNORHINO, we have our own specialized team that runs the assembly and manufacturing facility, and can handle your project from conception to completion. We’re always excited to work with business owners like you on unique packaging projects. If you have a packaging idea, or need expert advice on how to get started, we’d love to hear from you!
Image source: INNORHINO, Unsplash, Pexels
Check other posts for more packaging ideas, inspirations, and insights! 
