The unboxing experience of this, the unboxing video of that.. Everywhere there’s talk about the unboxing experience! What’s so special about it? Why has it become so unbelievably popular? And how to use its superpowers to your benefit. Here’s everything you need to know.
What is Unboxing Experience?
Very simply put, it is the act of unpacking or unwrapping the product packaging to unveil the product from the inside. It’s that memorable first interaction your customers have with your product when it finally arrives at their doors.
Why It’s Considered So Important?
To give your customers a sensatig experience is super important, especially in today’s time when online shopping has become the new norm. Earlier, how your retail store has been designed, what kind of interiors you have, and similar such things used to determine how strong a brand image you were able to build in front of your target audience. But since these days ordering everything online has become the new normal, what kind of unboxing experience you give to your customers decides what kind of brand image you create for yourself.
On top of that, the trend of watching unboxing videos has become so popular that now your customers expect you to wow them not just with amazing product quality and fabulous customer service, but also, with a truly fantastic unboxing experience.
The idea is to make them feel that they are opening a gift or a Christmas present, though they have ordered the product themselves.
What Do the Stats Say?
Here are a few stats revolving around the topic of unboxing, we thought you’d like to know:
- According to a 2015 report by Dotcom Distribution, 1 in 3 online shoppers love to watch unboxing videos online, and about 55% of these people felt ‘intrigued or excited’ to buy the products mentioned in the videos.
- Another such report says that approx. 40% of online shoppers are likely to post an image of their purchase on their social media accounts if it has arrived in a cool-looking, branded packaging.
- Here’s a scary one! According to Zendesk, 95% of customers tend to share their bad shopping experiences with other people. So, if you end up giving them a bad unboxing or packaging experience, you are asking for trouble, my friend!
Okay, So How to Create a Positive, Sunny Unboxing Experience, Then?
Here are our 5 quick tips –
Branded Boxes –
We are talking about ‘unboxing’, so isn’t it obvious to deliver your product in a stunning ‘box’? Instead of using plain boring boxes, invest in customized packaging, with well-designed, playful-looking boxes, printed with your logo and everything. Fireworks!
Ensure the Safety of the Product –
This is the second most important aspect of unboxing – how safe and intact the product is at the time of the delivery. Yes, it’s not just about making everything look pretty! An unboxing video that says the product was damaged when it arrived is super bad publicity.
It’s All About the Presentation –
You can use unique packaging materials like kraft paper, branded packing tape, colorful infills, crinkle paper, branded tissue paper, etc to make the packaging more interesting for your customers. How you’ve arranged the product inside the box makes a big impact too. Make sure to keep things neat and well-organized.
Who Doesn’t Love Free Samples? –
This is something that costs you very little, but generates very big results! Adding free samples to the box helps you build customer loyalty. It also enhances your products’ perceived value.
A Touch of Personalization –
Shoppers have developed an aversion towards mass-produced retail products. And the easiest way to counteract this concern is by adding a touch of personalization. This can be done by adding a thank you note (a handwritten note would be at least 20 times more effective!) or a small gift.
A good example of a low-cost personalized gift would be – say you have an online fashion brand and a customer ordered a yellow-colored dress from your website by paying $250. Now, to give a touch of personalization, you can add a pair of yellow-colored earrings to the package that would cost you nothing more than $5 to $10. Send out the package with the dress, the earrings, and a thank you note that says something like this – “These earrings are from us to make you look even prettier!” There’s an element of surprise and an element of personalization. That’s a winning combination to earn some serious customer loyalty!
Partnering with the packaging supplier who cares about your brand
At INNORHINO, we have a team of experienced product specialists, designers, and in-house engineers who are dedicated to elevating your brand to the next level. We provide innovative packaging solutions that are catered to your brand’s needs. Interested in collaborating with us? Send us an email at inquiry@innorhino.com!
Image source: INNORHINO, Unsplash, Pexels
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