Think about the last time you went into a store like Costco, trying out different free snacks and feeling excited to go from table to table taste-testing. Maybe one of the products captured your taste buds and you decide to buy it. Or, you had such a great experience free-sampling at Costco that you message your friends and family about it, and tell them to visit their local Costco for the experience. And voila—you basically just did Costco a favor by either purchasing a product or giving out free word-of-mouth promotion for them.
The bottom line? Freebies and giveaways work. If you’re looking to level up your brand and product marketing game, it’s time to look at the strategic value of incorporating freebies into your business practice. Read on to learn more about why giveaways lead to conversions and yield great results.
Brand exposure at minimum cost and effort
So you want your business and brand to leave an impression without paying hefty amounts for targeted marketing. Well, give out freebies! Something as simple as giving out free tote bags printed with your company logo—which should cost less than $1/bag to produce—can help put your brand out there in the wild to be seen by hundreds, thousands, or even millions of people.
Research shows that it takes people seeing a brand seven times on average before they recognize it and take action. As you can see, by simply having your customers use tote bags with your company logo on them, you’re able to amplify your brand’s outreach and multiply its exposure.
Many successful brands also utilize social media to host giveaway events. For example, some restaurants encourage their customers to participate in Instagram photo challenges where they take photos of their meal during their dine-in experience. They would then ask participants to use their hashtags for a chance to win, say, a free meal or a gift card. Not only are they gaining exposure on social media, they are also building a larger follower base.
Customers love freebies and would spend more just to receive a free item
A common practice of popular cosmetic brands is to include free gifts containing multiple samples in their promotional deals. For example, when a customer spends over a certain amount, they would receive a free goodie bag. Most of the time, people would end up spending more just to get that free item.
Image source: NLC Liquor, MAC Canada, Manila Wine
Or, if you walk into a supermarket, chances are you’ll see one of those ‘buy two get one free’ promotions in every aisle. If you think back, you’ve most likely bought more than you originally intended because of a ‘buy two get one free’ offer.
The concept of ‘free’ is appealing to many consumers, and it’s definitely something to keep in mind when you think about your product marketing and sales strategy.
Build customer loyalty towards your brand
When your customers—or potential customers—receive a freebie, they get a chance to try out your product before committing to buying. Having the opportunity to do so allows your customers to test your product thoroughly and decide whether they like it or not. If they do end up buying it, you can say you’ve earned a true customer!
Plus, receiving free items generates very positive feelings, which will then be associated with your brand. This positive association will benefit your company image greatly by increasing brand recognition and making your business more memorable.
When these positive feelings multiply, your customers will feel appreciated and important, and thus compelling them to continue supporting your brand and products. In short, giveaways and freebies are a win-win for everyone!
Partnering with the packaging supplier who cares about your brand
At INNORHINO, we have a team of experienced product specialists, designers, and in-house engineers who are dedicated to elevating your brand to the next level. We provide innovative packaging solutions that are catered to your brand’s needs. Interested in collaborating with us? Send us an email at hello@innorhino.com!
This article is written by: Leonni Antono – BBP
Image source: INNORHINO, Unsplash, Pexels
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