Getting wearied of spending countless hours trying to find a Valentine’s gift that feels right for your loved one? Looking for ways to brighten up someone’s day? Whoever that person is. And whatever the occasion is. No sweat! The new way of snack gifting is like that personal assistant that you have always wanted: Sweet, always there when you need it and make it all about you.
How to use social media to skyrocket your snack gifting realm
Dunno about you, but when I feel like treating myself to a little gift, I do some research online. Like any informed shopper will do before they pull out the credit card to pay. Does this sound familiar? In this day and age, social media plays a big role in successful digital marketing.
For starters, packaging of the product should look crisp and of top-notch quality. BECAUSE it screams reputation and credibility. Similarly, an appealing visual really helps keep your folks intrigued. Next, posting organic and immaculate photos and videos of the product can boost your sales immensely. For instance, different closed-up or lifestyle shots will help customers visualize how they can use it in their day-to-day life.
Last, everybody loves hearing stories. And getting influencers to share the story of your brand while unboxing the product can multiply the audience base…… FAST. Plus, getting a sneak peek into the work behind the scene makes it that much harder-to-forget. You are like that uncle everyone wishes they had: approachable, personable and full of fun stories to share.
SnackMagic: make it sweet and shine with success
Image source: SnackMagic.com
When life gives you lemons, make lemonade. This is exactly what SnackMagic did! The company turned a challenging time into new opportunities during the pandemic. SnackMagic noticed an upsurge in online orders of sweet goodies. So they started a new gifting idea — building your own snacks stash! Within eight months since its launch, the brand achieved $20 million in revenue run rate.
So what can we learn from their story and pave your own way to success? First off, SnackMagic has collaborated with a bunch of influencers on social media. These influencers unboxed different snack boxes and gave their two cents. At the same time, goodie lovers get to see what the immense possibilities are!
Another big bonus is that SnackMagic has customized snack gifting for all kinds of occasions. You name it, they have it! From attending conferences to regular meetings. From working from home perks to simply sharing the sweet joy with friends and family! The not-one-size-fits-all approach and the wide line of snack gifting options do exactly this: People think of SnackMagic the second they plan to give snacks as a gift!
Crush snack gifting competition like a Pro with custom packaging
It takes grits, guts, and endless passion to build and grow your business. But we can work smart, not hard. We are coming to you with a few tips on how custom packaging can get you to the final line — faster with less sweat, and more ease.
First of all, custom packaging is a very pragmatic tool to build brand awareness. A one-of-a-kind brand logo? A staggering and vibrant colour scheme? A catchy slogan or tagline? Weaving these elements into packaging creates a stronger and lingering impression on customers. Coupled it with enhanced functionality, you are golden! It’s like getting a tailored suit. Custom packaging is designed downright to the specific needs of your brand. Whether it’s calling for better durability or creating stunning visual content for your customers to share on social media. Custom packaging accentuates all the features your brand needs.
And most importantly, all of these good deeds lead to greater customer satisfaction. Nothing is more satisfying than keeping your customers coming back for more awesome products. You get to build a little community full of your biggest fans who are there to support your brand in the long run.
The bottom line is — if you want to get a breath of fresh air or incorporate custom packaging to level up your snack gifting business, leave the hard work to us. We’ve got a team of experts to walk you through the process. Effortlessly. Take a look at our blog post for more information!
Partnering with the packaging supplier who can make your sweet dreams come true
At INNORHINO, we have a team of experienced product specialists, designers, and in-house engineers who are dedicated to elevating your brand to the next level. We provide innovative confectionery packaging solutions that are catered to your needs. Interested in collaborating with us? Send us an email at hello@innorhino.com!
This article is written by: VickyW – BBP
Image source: INNORHINO, Unsplash, Pexels
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