If you’ve ever done online shopping on e-commerce platforms like Amazon, chances are you’ve received a generic shipping box or bag that’s uninteresting and oversized beyond reason, containing the product you ordered. You look at the plain shipping box that sparks no particular joy and you open it mindlessly, take out the product, and then proceed to throw the brown, commonplace cardboard box into the recycling bin.
Even if the product is amazing, there’s a good chance that you can’t recall much, or anything at all, about the brand. And that’s the reality of standard shipping boxes—they leave no impression and dull the impact of your brand.
In today’s competitive e-commerce arena, building a memorable brand is everything. Getting ahead of the competition isn’t just about creating a functional product anymore—it’s about leaving a lasting impression on your target consumers, and inspiring engagement through a genuine and unique brand experience.
Your customers want more than a mere product—they want a brand they can resonate with and relate their personal experiences to. So how do you make an impact as a brand and stay on top of people’s minds? Well, this is where custom shipping boxes play an important role.
Custom shipping boxes help tell your brand story
Your customer’s first interaction with your brand starts with the box the product is delivered in. And that first impression matters. To inspire loyalty and engagement, it’s crucial to know your audience, what they want, and what they care about as it relates to your product.
With custom shipping boxes, you can create a unique unboxing experience for your customers by directing them to engage with the packaging in an authentic way. This interaction goes beyond the product. It’s about communicating aspects of your brand as a whole through deliberate design. The more thought you put into the design of your custom shipping boxex, the greater the impact will be.
It’s eco-friendly, and cost effective in the long run
In addition to enhanced brand awareness and engagement, custom options allow the flexibility to pursue eco-friendly alternatives in terms of material and package size. With standard boxes, the product’s size is not accommodated, and most of the time there’s extra space in the box. This increases the risk of damage to the product during shipping, and consequently the probability of returns and increased shipping costs.
You may think that custom shipping boxes cost more, and you’re right. Upfront, custom options are pricier, but in the long run, they can save you money. Many shipping companies charge parcels based on both volume and weight. If your shipping boxes are often oversized compared to your products, you may be paying extra shipping and handling fees. Over time, the amount adds up, which isn’t ideal.
Partnering with the right custom packaging company is important
At INNORHINO, we have a team of experienced product specialists, designers, and in-house engineers who are dedicated to elevating your brand to the next level. We provide innovative packaging solutions that cater to your brand’s needs. Interested in collaborating with us? Send us an email at hello@innorhino.com. Or you can visit our LinkedIn, Facebook, and Instagram for more packaging inspirations!
This article is written by: Leonni Antono – BBP
Image source: INNORHINO, Unsplash, Pexels
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