Act quickly to brave the confectionery e-commerce world
Imagine yourself sitting at your desk on a Monday afternoon, and your body is calling for some energy booster. You try to chug down burning hot coffee so your eyes can stay laser-focused on the work. Well, did you know some chocolatey goodness could do just about the same? And it will make you feel so much happier, cheerier, and more jubilant!
The truth is — confectionery e-commerce is evolving and growing at an unprecedented rate. And not surprisingly, 77% of online goodie baskets have chocolate and sweets inside. Let’s be honest here, who can say no to chocolate? It instantly warms your heart and soothes your weariness just like the fluffy throw blanket on your couch at home!
Better yet, sweet goodies coupled with e-commerce brings so much more convenience for your customers. Whether you are shopping for your sweetheart, or treating your sweet tooth. You can get the bundle of goodies wherever you are and whenever you want!
Not a big corporate giant? Stride confidently with success
Do you pride yourself as a creative and passionate pioneer building your sweet dream from the ground up? Or are you a multinational corporate giant that rides a dream backed by thousands of happy employees? The truth is we can all be in the arena whipping up this creamy, sweet and uplifting confectionary castle together!
For example, big corporate giants like Cadbury had set their eyes on hitting a 1 billion dollar goal in the confectionery online sales by 2020. Likewise, entrepreneurs can devote their passion to customized goodies on Amazon or E-Bay. With the wave of a wand, you can create a captivating confectionery empire in no time! The secrets lie in strategic branding, relevant social media content and personalized packaging.
Not to mention the perks of venturing into the e-commerce world! For one, it casts a wider net to potential goodie lovers. Folks with a sweet tooth worldwide can connect with you now. And the best thing is you can do it all from one location, wherever that may be! Next, diving into the confectionery game early, you can cut to the chase and build stronger and faster relationships. Moreover, e-commerce platforms garner data like no one else could to strengthen and crisp up your marketing strategies. It helps you know your customers better than their loved ones do!
That little help you need to rocket your dream exponentially
It is so inspiring and gratifying to read an entrepreneur’s story like the NYC-based bakery, Levain Bakery. It stemmed from two friends’ desire to share their passion for freshly-baked cookies with the local community. The next thing you know, they saw a HUGE increase in their online orders. Like 200%, not even kidding, in part driven by the pandemic.
Needless to say, they needed help to conquer the increased demand for their baked goods. First off, the packaging called for a more vibrant design! A changeover to reflect diversity and their home-grown roots. Equally important, it needed ground-breaking packaging details to back their product protection. This makes sure their ever expanding network of customers will receive cookies in pristine conditions. Of course let’s not forget about improving packaging efficiency so they don’t keep their folks waiting too long!
Levain Bakery found the help they needed and was able to keep up with the huge spurs in their online orders. What drives the success behind this heartwarming story is the new look of their mailer packaging solution! Luckily you don’t have to look very further for help! We are like your trustworthy friend but better — we listen with presence, experience and interest. Together we can come up with a personalized mailer packaging solution so you can write your own happy success story for your brand.
If you are looking for that little help to accelerate your confectionery e-commerce, let us know and check out our blog post for more information!
Partnering with the packaging supplier who can make your sweet dreams come true
At INNORHINO, we have a team of experienced product specialists, designers, and in-house engineers who are dedicated to elevating your brand to the next level. We provide innovative confectionery packaging solutions that are catered to your needs. Interested in collaborating with us? Send us an email at hello@innorhino.com!
This article is written by: VickyW – BBP
Image source: INNORHINO, Unsplash, Pexels
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