As a business owner, it’s crucial to understand your target market and its constitution. In recent years, Generation Z has become one of the most influential and important age groups with 44 billion dollars in spending power, making them one of the largest consumer groups alongside millennials. Their growing influence calls for companies and small businesses to understand their buying habits and create products that appeal to them.
Who are the Generation Z?
The Generation Z—commonly abbreviated as “Gen Z”—are those born in 1997 or later. Since 2020, Gen Zs has made up at least 40% of all consumers, meaning that they are a crucial target market.
So how can your business stand out to this group of consumers? Compared to older consumer groups, Gen Zs place more value on a cohesive and relatable brand. One of the ways you can communicate your brand story and values is through packaging, which—if well designed—can influence sales and even build loyalty from this target group.
The unique buying patterns of Gen Zs compel businesses to rethink their packaging and branding strategies. Here are a few insights on what this generation of consumers value that will help your brand stay on trend and on Gen Z’s radar.
An emphasis on sustainability, transparency, and accountability
Studies have shown that Gen Z folks are more critical and practical in the purchasing process, analyzing brands and businesses before arriving at a buying decision. The brand story matters. What the company stands for matters. It’s not just about the quality of products anymore—it’s about being transparent about the company goals and values while being held accountable.
For example, a commitment to sustainability is a huge consideration for many of the Gen Z buyers. As a brand, sustainable packaging is the way forward. Not only is it environmentally friendly but adopting greener options can help strengthen your business’s appeal to this environment-conscious group.
If you’re new to sustainable packaging, check out our blog post on eco-friendly alternatives to traditional, non-recyclable packaging, and how you can implement these options in your business.
The buying experience: personalization and quality
Native to the internet, Gen Zs grew up having access to limitless buying options. With a tap on their smart devices, they can browse through millions of products and brands. Amid the endless options, quality is what they seek. Not just the quality of the product, but also the quality of the buying experience.
A personalized experience—like customizable text printed on the packaging—that can be shared and raved about on social media is the way to a Gen Z’s heart. Everything counts, from the moment they receive the package. It’s about creating a unique unboxing experience for them through customized packaging like boxes with tear tabs, and about how they can interact with the product and the entirety of your brand.
The formula for building a successful relationship with Gen Z consumers is straightforward. While aesthetics is important, the core values of your brand should resonate with what they care about: sustainability, transparency, and accountability—all wrapped up in a holistic personalized experience.
Partnering with the packaging supplier who cares about your brand
At INNORHINO, we have a team of experienced product specialists, designers, and in-house engineers who are dedicated to elevating your brand to the next level. We provide innovative packaging solutions that cater to your brand’s needs. Interested in collaborating with us? Send us an email at hello@innorhino.com!
This article is written by: Leonni Antono – BBP
Image source: INNORHINO, Unsplash, Pexels
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