As we step into the last quarter of 2022, it’s time to uncover some of the top 2023 packaging trends now. In recent years, a stronger emphasis has been placed on sustainable packaging as the public consciousness around environmental issues grows. Consumers want more than just a functional product—they want to support cohesive and relatable brands that are committed to reduce their carbon footprints and have an actionable plan to incorporate sustainability at an operational level.
With the right design and material, you can tell your brand story effectively and make a lasting impression on your customers—from the moment they lay eyes on the packaging. So here are a few popular packaging ideas that are not only eco-friendly, but can also help you express your brand in a more compelling manner.
2023 Packaging Trends #1:
Mailer box with built-in adhesive tape
Image sources: BMW/ Warren Hardy, Reach/ Forner Studio, CF 18 Chocolatier/ OlssønBarbieri
This packaging design has strong presentation aesthetics, with no extra components like plastic tape around the exterior that customers need to remove. It’s pleasantly simple yet sophisticated—perfect for a classy brand like yours. The built in pull tab acts as a tamper evidence while giving people the joy of unboxing and interacting with the product. Not only this, it allows room for hidden messages once people open the box. It’s a great option to get your customers to interact with your brand from the get-go and experience your company’s story intimately.
2023 Packaging Trends #2:
Packaging interior printed with product description
When you think of product descriptions, what comes to mind? Most likely what you’ve been seeing in the market all the time: description booklets printed on common paper, wrapped up in plastics, slipped somewhere inside the packaging box waiting to be discovered. It’s what we’re used to for sure, but it’s neither environmentally friendly nor effective.
This fresh take on product descriptions—by incorporating it onto the interior surfaces of the packaging—utilizes all facets of the material and reduces wastefulness as all product-related information is already a part of the packaging design.
This unique method of presenting the product description will surely help your brand stand out from the competition.
2023 Packaging Trends #3:
Eco-friendly packaging inserts
The buzz of late regarding green packaging inserts is around the use of biodegradable mycelium “fungi” to replace its non recyclable counterparts like Styrofoam and EPE foam. Even Ikea is adopting this eco-friendly option to help reduce waste. However, for small businesses, this may not be the most effective method as this new technology is still in development and requires considerable lead time to produce just a few molds. In light of this, pulp board is a great alternative. It’s recyclable and easy to produce and use.
Other sustainable options involve the use of “honeycomb” paper to create sturdy structures that protect your product. This material is 100% recyclable and cost-effective, using less paper in its construction while maintaining a remarkable combination of superior strength and rigidity from its hexagonal structured cells. If you’d like to learn more about other types of sustainable packaging inserts, check out this blog post.
Ready to bring these ideas to life for your 2023 packaging?
If you are thinking about going green for your next packaging project, at INNORHINO, we have an expert team of product specialists, designers, and engineers to help you create on-brand, sustainable packaging. We’re dedicated to taking your packaging project to the next level and help realize your business goals! Speak to a specialist today!
This article is written by: Leonni Antono – BBP
Image source: INNORHINO, Unsplash, Pexels
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