The pandemic has turned the world upside down in 2020. Everyone was dumbfounded at first and then scrambling to cope with public health measures to fight the virus. Now looking back, one of the biggest changes is probably the sudden switch to online shopping and door-to-door delivery. Just imagine you can get anything you want from a click on your screen — and BOOM! The order is at your door!
Among which, food delivery has been a rising star since the beginning of the pandemic. A diverse group of restaurants joined the chorus from the get go to meet the increasing demand for food delivery.
To be more exact, 81% of fine dining establishments, 78% of family-oriented restaurants and 77% of fast casual places all joined forces to keep up with the demand. To top it off, a well thought-out food packaging solution combined with good quality food will elevate the meal experience as a whole.
The magic formula for a five-star food delivery
Who doesn’t love the idea of enjoying delicious food from the comfort of their home? For one, you don’t have to worry about making a reservation ahead of time or getting stuck in traffic getting to the restaurant. You also get to slip into your comfy pajamas and no one is going to judge how you look. Even better, you can put on a good movie and sink into the couch enjoying the yummy food that tastes like it is fresh out of a Michelin-star kitchen.
So let’s put on our brainstorming hat and think about what kind of elements customers care about when it comes to food delivery. It turns out the magic formula for a five-star food delivery impression consists of three core elements. They are ease of ordering, cleanliness of food packaging, and the quality of food after delivery.
A bad takeout box kills your restaurant business
We all have been there before, casually browsing on our phones while we patiently wait for the food to show up at the door. Then the food is here, but you can see the grease has made its way through the package. Or even worse, the sauce inside has leaked and left a huge mess on your dashing marble kitchen countertop or fluffy carpet.
At this point, your loyal customer is annoyed. Then they go on to open the package thinking that at least their taste buds will go on a journey to a wonderland full of flavorful ingredients. They are only further shocked and disappointed by the cold, soggy, and oily food chunks that they knowingly put in their mouth. The worst outcome is that they have lost confidence in their favorite restaurant and decide to try somewhere else next time.
Food packaging is not merely a vessel to contain cooked food from point A to point B. A well-thought-out food packaging solution can be a deciding factor to keep your loyal customers around and attract new ones.
Chicago Restaurant Week 2023
Last but not least, if you have read this far, I hope your stomach is like mine growling for some yummy food. Not sure what to have? Worry no more. Check out this exciting event, Chicago Restaurant Week, which will take place from Jan 20 – Feb 5, 2023. There are more than 300 of the city’s top-notch restaurants and an endless array of cuisines to choose from. Bon appétit!
If you are interested in learning more about how the variety of food packaging solutions that we offer can help wow your customers, check out our blog post for more information.
Partnering with the packaging supplier who cares about your restaurant!
At INNORHINO, we have a team of experienced product specialists, designers, and in-house engineers who are dedicated to elevating your restaurant and brand to the next level. We provide innovative food packaging solutions that are catered to your needs. Interested in collaborating with us? Send us an email at hello@innorhino.com!
This article is written by: VickyW – BBP
Image source: INNORHINO, Unsplash, Pexels, ChooseChicago.com
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