The cannabis industry is undergoing rapid transformation as it enters 2024, marked by evolving consumer preferences, new regulatory landscapes, and intensified competition. In this dynamic market, packaging has emerged as a vital tool that goes beyond its traditional protective role, serving as a powerful driver for brand differentiation and consumer influence. 

This white paper delves into the critical role of packaging in the cannabis industry, exploring how strategic design decisions can enhance brand visibility, consumer appeal, and sales. Additionally, the paper highlights seven key trends poised to reshape the cannabis sector in 2024, ranging from innovations in product offerings and shifts in consumer behavior to advancements in legalization and marketing strategies. By understanding and leveraging these trends and packaging strategies, businesses can position themselves for sustained growth and success in this evolving landscape.