Why corporate gifting is important for branding
It’s always an exciting and fun way to end the year on a high note by giving gifts during the holiday season. However, a difference between good and great companies is that a great company will go the extra mile to develop a positive and healthy corporate culture. By giving out corporate gift sets, a company can tell the right story to shape and promote the brand.
Sure, having corporate gift sets ready for your business partners is a great way to show appreciation. It’s also an excellent opportunity to tell a cohesive story about the values of the brand. These gifts can say a lot about who you are as a business, and why clients and other businesses want to work with you. Furthermore, the details and the quality of the gifts can infer a lot about the brand. It demonstrates that the business strives to create an environment that is people-focused and to develop meaningful relationships.
Corporate gifting is very effective in cultivating relationships between businesses. It creates a sense of connection that leads to reciprocity and trust over time, including more referrals, better client or employee retention rates, and increased customer loyalty. The more a business invests in cultivating those relationships, the better the outcome is for the business in the long term.
Customized and smart packaging can save so much hassle in corporate gifting
Every year business representatives attend conferences, exhibitions, trade shows, and other types of networking events. They want to establish new contacts, stay relevant in the market, and promote their brands. An effective way to promote the brand is to give out corporate gifts at these events. This translates to giving gifts that are customized in a fashion to accurately tell the story of the brand with meaningful details and great quality. An important factor to consider is how transportable these corporate gift sets are. This is because brand representatives may have to travel far distances using various modes of transportation. As a result of this, it becomes apparent that smart packaging is essential so the gifts are not difficult to pack and don’t take up too much space.
Meaningful packaging details for your corporate gift sets can go a long way
Customized printed tissue paper
Many people will probably agree that gift opening is one of the most exciting things to do whether it’s during the holiday season or on any ordinary day. Most of the time, we can find these plain, generic, and poorly made tissue papers inside the packages. Many people pay little attention and throw the tissue paper out right away because it doesn’t catch the recipients’ eye. These tissue papers lack character, care, and quality. Therefore, including customized printed tissue paper in corporate gifts could elevate the brand as it leaves the recipients with a positive impression. The devil is always in the details!
Taster set
It is always heartwarming to receive a gift and even better to receive a collection of them! This is where a taster set can make the difference between a good gift and a great gift. Giving a taster set allows the recipient to try a small sample of the various products. It can open them up to different experiences that they may have not tried previously. Moreover, giving gifts is an excellent marketing strategy to attract potential new clients or partners while introducing them to your product line!
Customized collapsible magnetic box
A customized collapsible magnetic box is a perfect solution for gift packaging. Its sophisticated and tasteful design not only reflects the value of the gift, but also the considerations the giver has put into it. Furthermore, the personalization feature can be tailored to any occasion for all brands. Last but not least, the recipient can easily collapse the gift box, and store it without wasting much space for further use in the future.
If you’re interested in learning more about a variety of packaging solutions that we offer and how they can help your business in corporate gifting, check out our blog post or our social media (Facebook, LinkedIn, Youtube & Instagram) for more tips.
Partnering with the packaging supplier who cares about your brand
At INNORHINO, we have a team of experienced product specialists, designers, and in-house engineers who are dedicated to elevating your brand to the next level. We provide innovative packaging solutions that are catered to your brand’s needs. Interested in collaborating with us? Send us an email at hello@innorhino.com!
This article is written by: Leonni Antono – BBP
Image source: INNORHINO, Unsplash, Pexels
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