There are so many ways to package cannabis edibles, and the packaging style changes with the type of edible you’re working with. However, fear not! We’ve distilled the sea of seemingly endless possibilities into five simple steps that will guide you through the ins and outs of packaging your cannabis product with respect to its constitution.
Understand your cannabis edibles:
which form does it take?
Cannabis edibles come in a variety of forms, including – but not limited to – powder, liquid, gummies, cookies, chocolate, etc. Before you start working with a marijuana packaging company, it’s crucial to understand which form of cannabis edibles your product is, and for one simple reason: the packaging materials compatible with cannabis chocolates is probably different from that of its liquid counterparts.
Identify your packaging material:
what’s best for what?
Once you understand the characteristic of your cannabis edibles, you need to identify which materials are most suitable for the packaging based on their nature. For example, if the product is in liquid form, plastic containers, mylar bags or glass vials are optimal. Here are a few more examples of the different types of cannabis packaging materials for different forms of edibles:
Oil:
Plastic or glass containers. Mylar bags aren’t ideal as it can get quite greasy after you pour out the product and try to reseal it. However, if it’s a disposable packaging for one-time usage, it’s an economic choice as it’s affordable.
Powder:
Mylar bags, plastic or glass or aluminium jars.
Gummy:
Mylar bags, plastic jars, or glass containers. In this case, mylar bags can offer more creative freedom for the designer to produce beautiful packaging. Also, they’re inexpensive!
Liquid:
Mylar bags, plastic bottles, and glass containers.
Now that you’ve identified which material you want for the packaging, it’s time to dive into the style and type of packaging.
Understand the packaging style based on the material you chose.
Say you’ve decided to go with glass. A few options immediately present themselves: glass jar, glass bottle, glass vial. Same thing for plastic. The style of packaging (e.g., jar, bottle, or vial) should be chosen based on the type of edible you are packaging.
For example, if you’re packing CBD gummies, glass bottles may not be the best choice as it’s difficult to get the product out. A glass jar, in this case, would be the better and more functional choice. Or better yet – a resealable mylar bag, as it’d allow users to take out their desired amount of product easily. And this brings us to the next section on functionality.
Understanding the functionalities of different materials:
is your final packaging functional and user-friendly?
It’s important to think about the user experience of the end-product. Can your customers easily access the product? Is the packaging intuitively designed for functionality and ease of use?
Functionality could mean a mylar bag with an airtight seal or an anti-UV layer. But it all comes down to containing and preserving your edible product in the best possible way. It’s therefore important to consider the purpose and attributes of each material you put into your packaging, and in an ideal scenario, they should all come together to elongate the lifespan of your cannabis edible product.
Turn your design of cannabis edibles into reality.
The final piece is the design. Whether or not your product stands out in the market is largely influenced by its presentation and branding. Hence, it’s important that your supplier understands and appreciates packaging designs as much as you do. A lot of time, designers would come up with outstanding packaging designs that aren’t properly executed by the supplier in the production process. Unsurprisingly, this would only end in chaos. In a nutshell, the supplier you’ve chosen should ideally be able to understand your designer’s creative vision for your product’s packaging.
Image source: INNORHINO, Unsplash, Pexels
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