Effective cannabis packaging is the key to increased sales
We have seen the sales growth of cannabis shoot to the moon in the United States since its legalization in certain states. This growth that we are seeing translates to an increasingly competitive market in the cannabis industry. Hence, it’s become pressing for businesses to come up with pragmatic strategies to outperform their competitors.
But — this doesn’t mean you have to lose countless hours of sleep over getting the magic marketing formula right! As a matter of fact, choosing the right packaging solution already helps your business win half of the battle.
The first question to ask when choosing the right packaging solution is always…What kind of cannabis product goes inside the package? For example, gusseted Mylar bags tend to work well with flowers. They do an excellent job of locking in the freshness of the buds. For pre-rolls and blunts, folding cartons, glass vials and pop-top vials are great choices for keeping the rolls in pristine conditions! For resin, rosin, or wax, glass jars are your reliable choice for preserving the shape of the product.
The hidden secrets you don’t know about cannabis packaging design
We have looked at a few cannabis packaging examples previously. But the truth is — the product line of marijuana is ever expanding and there are a lot more going into cannabis packaging design.
We put together a list of pointers to consider when designing cannabis packaging. However, the list is by no means exhaustive!
1. Child-Resistant features
This feature is a must to better safeguard young children from accidentally eating cannabis edibles. It usually involves difficult-to-open measures.
2. Packaging materials
Tinctures and folding cartons are still the standard for cannabis packaging. One important thing to remember is to make sure the packaging material works well with the desired decorative effects. An experienced supplier can help with this.
3. Eco-friendly packaging
An easy approach to eco-friendly packaging is “right-size packaging”! In other words, use the packaging material calculatedly so nothing goes wasted! Going with a custom packaging solution designed to perfectly fit your cannabis product is more sustainable than a one-size-fits-all approach. Every little effort counts in the long run!
4. Decorative effects
It’s fairly common to apply decorative effects on packaging so it catches shoppers’ attention! For example, coating and laminates are effective techniques to provide dramatic shine to the products. By the same token, debossing and embossing are useful effects in giving visual elements 3D traits.
Top 3 packaging designs to make your cannabis products “seen”
As mentioned previously, you’ve already won half of the battle by choosing the right cannabis packaging solution. The other half of the battle is to effectively captivate your customers with eye-popping packaging design prints!
Hence, we are going to go over three battle-tested packaging design prints that will win your customers’ attention!
1.Hot foil stamping
Hot foil stamping is more than just gold or silver colour! It can literally be any pattern or mixture of shiny colours of your choosing! It applies metallic foil to a substrate through a heat-based method, leaving behind a dashing finish that screams premium quality.
2. Spot UV
Spot UV uses ultraviolet light to create a layer of texture and depth in a substrate. The added depths and contrasts through varying sheen levels and textures bring out the intended design. Additionally, Spot UV resists smudging and gives a luxurious finish to the end product.
3. Holographic design
The holographic design is shiny and can really set your brand apart on the shelf! It can easily catch every passerby’s attention in a store. Not to mention you also get the benefits of Mylar bags. They are scent-proof, odor-resistant, and CR certified!
If you want to know more about the immense possibilities of different eye-popping design prints for your cannabis packaging, come talk to one of our experts! Or feel free to check out our blog post for more information!
Partnering with the packaging supplier who immerses 420 culture!
At INNORHINO, we have a team of experienced product specialists, designers, and in-house engineers who are dedicated to elevating your brand to the next level. We provide innovative child-resistant cannabis packaging solutions that are catered to your needs. Interested in collaborating with us? Send us an email at hello@innorhino.com!
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Check our blog post for more packaging insights, ideas & inspirations! 
