by Antonin, Brand Strategist of INNORINO
Crafting a Confident, Art-Forward Brand Persona
As INNORHINO’s Brand Strategist, I worked with LiLit to transform their brand into a bold, feminine voice in a space long dominated by male-oriented design. We set out to embody LiLit as “The Rebel Muse”—a modern goddess archetype who is confident, elegant, and unapologetic. Think Botticelli in a neon-lit loft: classic artistry reimagined for the modern, urban woman.
Building an Immersive Brand World
Our strategy wasn’t just about one product. We developed a complete cannabis packaging ecosystem that elevated LiLit beyond commodity into cultural statement. Every packaging element became a storytelling vehicle—luxurious, collectible, and proudly display-worthy. Each piece needed to feel like a keepsake, with layers of meaning and detail that rewarded closer inspection.
Design Language That Speaks to Her
We blended old-world art with contemporary design cues:
- Classic Meets Contemporary: Renaissance fragments framed in sharp, modern shapes.
- Symbolic Flourishes: Hidden serpents, crescent moons, and floral etchings woven into packaging layers.
- Textures & Layers: Matte, gloss, and metallic overlays; soft-touch finishes; gold foil accents.
- Typography: A high-fashion, editorial voice with all-caps serif headlines paired with minimalist sans-serifs for legibility.
See Our Complete Case Study – LiLit
A Packaging Suite Tailored to Every Product Type
We ensured consistency while customizing details for each format:
- CR Glass Jars: Minimalist elegance with transparent wrap labels and neon strain IDs.
- Plastic Double-Wall Jars: Soft-touch matte bodies with foil details and rebellious quotes hidden inside the lid.
- Tins and Sleeves: Illustrated art sleeves over embossed serpent-motif tins.
- Rigid Boxes: Magnetic closures with printed inner messages and hidden portraits.
- CDU Displays: Sculptural retail showcases featuring Lilith’s face and layered moon graphics.
- Concentrate Cartons: Peek-through windows shaped like crescent moons with foil-edged details.
- CR Button Boxes & Mylar Bags: Custom button-release boxes with Lilith silhouettes; chic mylar bags with moon-shaped windows and neon strain labels.
Premium Finishing & Materials Strategy
We proposed an elevated mix of print techniques and materials:
- Semi-Translucent Silver Foil Paper: Soft, shifting metallic glow for layered depth.
- White Ink Base on Foil: Crisp, opaque highlights for goddess artwork and typography.
- Transparent Iridescent Foil: A modern shimmer symbolic of rebellion and transformation.
These finishing choices delivered a tactile, visually layered experience perfectly aligned with LiLit’s brand persona—elegant with an edge.
A Thoughtful, Collaborative Process
Throughout, we ran moodboard sessions, structural packaging workshops, and compliance checks. Our goal was always to ensure LiLit’s brand voice remained coherent across SKUs while meeting regulatory needs. We didn’t simply design packaging—we created a platform for storytelling, self-expression, and ritual.
The Result: A Feminine, Empowered, and Iconic Brand
LiLit’s new packaging suite invites women to embrace cannabis as a personal ritual—beautiful, sophisticated, and defiantly their own. By blending strategic insight, artistic design, and technical precision, INNORHINO helped LiLit claim its space as a truly iconic brand for modern, empowered consumers.
