Stellar Health
Stellar Health is a startup focused on high-end organic supplements, beginning with shilajit gummies infused with manuka honey. Their brand emphasizes excellence, sustainability, and empowerment, aiming to revolutionize the supplement market. With no prior packaging concepts, Stellar Health approached INNORHINO for a complete design solution that reflected their premium positioning, brand identity, and sustainability commitment.
- Lacked packaging experience and had limited design resources, relying on outsourced one-time graphic design.
- Required significant refinement for practicality and brand alignment.
- Hexagonal Packaging
- Sustainability Integration
- Scalability
- Interactive Features
Stellar Health’s Wishlist
Develop packaging that is distinctive, interactive, and aligns with their "spatial" brand theme.
Incorporate black and gold elements symbolizing natural extracts and luxury.
Design a creative way to include product information cards within the packaging.
Ensure the design accommodates varying budgets without compromising quality.
INNORHINO’s Strategies
With no prior packaging concepts, Stellar Health approached INNORHINO for a complete design solution that reflected their premium positioning, brand identity, and sustainability commitment.
Our Proposal / Solutions
- Developed a hexagonal packaging design, symbolizing honeycombs to tie into the product’s ingredients and provide structural stability.
- Designed a hidden compartment at the base for product cards, accessed via a pull-tab inspired by Stellar Health’s cosmic theme.
- Used FSC-certified, recyclable materials to support the brand’s sustainability goals.
- Incorporated a matte black exterior with gold accents and foil stamping to reflect luxury and purity.
Created a pull-tab shaped like a comet trail to align with the spatial theme, offering customers a memorable way to access product information.
Proposed a simpler cylindrical option as a cost-effective alternative, maintaining brand identity while streamlining production.
Execution and Results
Selected as the final design for its unique aesthetics and alignment with the brand's narrative. Enhanced functionality with stacking capabilities and optimized use of internal space.
Reinforced the brand’s tree-planting initiative by featuring the commitment on the packaging. Ensured all materials and processes adhered to sustainable practices.
Modular design allowed for seamless adaptation to future product lines.
The entire process, from initial inquiry to final delivery, was completed within three months.
Client Testimonials
Key Takeaways
INNORHINO partnered with Stellar Health to transform their vision into a tangible, premium packaging solution that aligned with their brand ethos and sustainability commitment.
The hexagonal structure provided a distinct and functional solution that stood out in the market.
The use of eco-friendly materials reinforced Stellar Health’s environmental promise.
The pull-tab and hidden compartment created a memorable unboxing experience.
Modular options allowed flexibility for future scaling and production needs.
Allan Chang
Sales Director
Patrick Wang
Industrial Designer
Sharon Y. Yu
Visual Designer
- Packaging Consulting
- Packaging Sampling
- Packaging Production& Manufacturing
- Folding Carton (Drawer Box)
- CDU Display Box
