Synch Fishing
Synch Fishing is a premium product line launched by American Baitworks, created for people who see fishing as a lifestyle—an expression of outdoor aesthetics, skill, and personal taste. Catering to a niche market of discerning fishing enthusiasts, Synch Fishing partnered with INNORHINO to craft packaging that not only reflects their brand identity but also resonates deeply with their audience’s appreciation for craftsmanship and the art of the outdoors.
- Premium Appeal: Create packaging that sets Synch Fishing apart as a supreme brand in the fishing industry.
- Storytelling Connection: Incorporate design elements that highlight the artistry of fishing and craftsmanship.
- Unboxing Experience: Deliver a luxurious and memorable experience to customers.
- Cost Efficiency: Balance premium quality with practicality and scalability.
- Luxury Feel: Magnetic closures and tactile finishes elevated the unboxing experience.
- Storytelling Integration: Motifs and colors highlighted the artistry and romance of fishing.
- Practicality Meets Aesthetics: Scalable, cost-efficient designs ensured future adaptability.
- Retail-Ready Design: High-quality visuals and versatile dimensions supported both retail and e-commerce needs.
Synch Fishing's Challenges
As a new product line, Synch Fishing faced unique challenges:
They had no existing packaging and required a design that would establish their identity in the niche market.
Packaging needed to serve as both a functional product holder and a storytelling medium.
Scalability for future product lines and cost efficiency were critical considerations.
INNORHINO’s Strategies
Synch Fishing partnered with INNORHINO to craft packaging that not only reflects their brand identity but also resonates deeply with their audience’s appreciation for craftsmanship and the art of the outdoors.
Our Proposal
- Designed magnetic closures for a refined and secure unboxing experience.
- Suggested multi-purpose packaging that could double as a keepsake box, adding long-term value.
- Recommended high-quality, touch-laminated surfaces for a luxurious tactile feel.
- Included eco-friendly materials to align with the outdoor ethos of the brand.
- Created ribbon-inspired motifs symbolizing fishing lines, enhancing brand storytelling.
- Used earthy tones and textures evocative of natural fishing environments.
- Proposed scalable design templates for various product tiers, reducing development costs.
- Optimized packaging dimensions to minimize material waste and shipping costs.
- Integrated high-resolution lure images onto the packaging for immediate shelf appeal.
- Ensured packaging design was versatile enough for both retail and e-commerce applications.
Execution and Results
- Large, impactful packaging designed to capture attention in premium retail spaces. - Integrated magnetic closures and storytelling motifs to enhance luxury appeal.
- Compact and minimalist design optimized for direct-to-consumer channels. - Included space for branded items like stickers or towels to create a complete customer experience.
Functional and visually appealing designs ensured Hydroxie’s products stood out on shelves.
- Delivered a unique packaging design that established Synch Fishing as a high-end brand in the fishing market. - Achieved a balance between premium aesthetics and cost-efficient production. - Positioned Synch Fishing as a brand that resonates with customers through thoughtful storytelling and exceptional design.
Client Testimonials
Key Takeaways
INNORHINO collaborated with Synch Fishing to create a brand-new packaging design that seamlessly integrated storytelling, practicality, and premium appeal.
Magnetic closures and tactile finishes elevated the unboxing experience.
Motifs and colors highlighted the artistry and romance of fishing.
Scalable, cost-efficient designs ensured future adaptability.
High-quality visuals and versatile dimensions supported both retail and e-commerce needs.
Allan Chang
Sales Director
Patrick Wang
Industrial Designer
Sharon Y. Yu
Visual Designer
- Packaging Consulting
- Packaging Sampling
- Packaging Production& Manufacturing
- Folding Carton (Drawer Box)
- CDU Display Box
