STIIIZY
STIIIZY is a leading U.S. cannabis brand, known for its innovative pod system and premium products. With an expanding network of dispensaries and recognition as a top-selling vape and cannabis brand, STIIIZY is dedicated to revolutionizing the industry through its customer-focused approach and high-quality offerings.
STIIIZY partnered INNORHINO with the challenge of redesigning their battery packaging. Their main goal was to lower packaging costs while maintaining the brand’s integrity and user experience. With the high volume of orders, it was essential to find a cost-effective solution.
- Reduce the unit cost for high volume of orders
- Change design and improve assembly efficiency
- Enhance user experience
- The new packaging design resulted in 20% cost savings
- The simplified assembly process reduced labor costs
- A buffer bump design provides unique unboxing experiences and retains brand image
The Original Packaging
The original packaging was a two-piece rigid box (lid and base), which was robust but costly:
Challenges
STIIIZY's substantial order sizes required significant cost savings per unit to achieve a meaningful reduction in the overall budget.
Simplifying the packaging without losing its premium appeal required innovative thinking.
Any changes to the packaging needed to retain STIIIZY's high-quality brand image and not appear as a cost-cutting measure to customers.
The New Design
At INNORHINO, we pride ourselves on delivering packaging solutions that are innovative, cost-effective, and aligned with our clients’ brand values. For STIIIZY, we approached the project with these guiding principles:
Proposal & Solutions
Remove and replace the upper rigid box lid with a paper sleeve.
Add a buffer bump, providing a unique unboxing experience.
Optimize the packaging structure to improve assembly efficiency.
Choose sustainable materials to reflect the brand's eco-friendly values.
Execution & Results
The design maintained its premium appeal through innovation. By replacing the rigid box lid with a paper sleeve, we reduced the packaging cost per unit, achieving a 20% savings.
Introduced a small bump inside the sleeve to prevent the inner box from sliding out, ensuring a secure fit and tactile unboxing experience.
The optimized assembly process not only boosted labor efficiency but also drove reductions in overall costs.
Utilized FSC-certified paper, a recyclable material that strengthens the brand’s commitment to environmental responsibility.
Conclusion
The STIIIZY packaging redesign project exemplifies INNORHINO’s commitment to balancing cost efficiency with high-quality design and user experience. By creatively rethinking the packaging structure and materials, we not only met the client's cost reduction goals but also enhanced their brand's sustainability and customer appeal.
Key Takeaways
By combining innovative design, durable materials, and a cohesive aesthetic, INNORHINO delivered tailored packaging solutions that met Hydroxie’s diverse needs. The partnership not only improved Hydroxie’s product protection and brand image but also elevated their trade show and retail experiences, contributing to their ongoing success.
Simple design changes can yield substantial cost savings while maintaining product integrity.
Functional and visually appealing packaging enhances both retail and trade show success.
Consistent branding across packaging reinforces market presence and customer recognition.
Kevin Chen
CEO
Patrick Wang
Industrial Designer
Sharon Y. Yu
Visual Designer
- Packaging Consulting
- Packaging Design & Engineering
- Packaging Sampling
- Packaging Production& Manufacturing
- Mylar Bags
- Glass jars & Lids
- Folding Carton (Drawer Box)
- CDU Display Box
