Shen Yueh Yun
Shen Yueh Yun is a premium tea brand deeply rooted in traditional Chinese tea culture. Known for its high-quality products and dedication to preserving cultural heritage, the brand sought to expand its market presence while staying true to its values. With a vision of blending tradition and modern sophistication, Shen Yueh Yun aimed to appeal to a global audience while maintaining a strong connection with eco-conscious consumers.
- Reflects Shen Yueh Yun’s rich cultural heritage and premium quality.
- Appeals to modern, environmentally conscious consumers.
- Positions the brand as a global luxury tea provider.
- Ensures functionality and product protection during transit.
- Bridging the gap between cultural authenticity and contemporary appeal.
- Designing packaging that resonates with both domestic and international markets.
- Incorporating sustainable materials and production methods.
- Elevating consumer experience through an immersive unboxing journey.
Challenges
INNORHINO addressed the following challenges to meet Shen Yueh Yun’s objectives:
Maintaining Shen Yueh Yun’s traditional identity while appealing to a global, luxury market.
Meeting increasing consumer demand for eco-friendly packaging.
Standing out in an increasingly competitive premium tea market.
Balancing aesthetic appeal with durability and product protection.
INNORHINO’s Approach
Implementation Details
- Incorporated traditional Chinese motifs, such as mountains and flowing water, to honor Shen Yueh Yun’s heritage.
- Enhanced the design with minimalist aesthetics and refined typography to appeal to a global audience.
- Used earthy tones and sophisticated embossing techniques to emphasize luxury and authenticity.
- Designed a precision-engineered box that protected the tea and created a seamless unboxing experience.
- Incorporated tactile elements and thoughtful details to evoke the calm, mindful essence of tea drinking.
- Utilized recyclable and biodegradable materials to meet eco-conscious consumer expectations.
- Partnered with environmentally responsible manufacturers to reduce the carbon footprint.
- Tailored the packaging to appeal to domestic and international markets by integrating luxury design elements with cultural storytelling.
- Focused on consistent branding, from logo placement to typeface, to reinforce global recognition.
Execution and Results
Execution
INNORHINO executed a comprehensive design strategy that encompassed cultural storytelling, modern aesthetics, and eco-friendly practices. Through close collaboration with Shen Yueh Yun, the team delivered packaging that exceeded expectations in functionality, design, and sustainability.
Results
Shen Yueh Yun’s packaging stood out as a unique blend of tradition and modern sophistication.
The immersive unboxing experience strengthened emotional connections with the brand.
Eco-friendly packaging materials resonated with environmentally conscious consumers, boosting brand reputation.
The luxurious design positioned Shen Yueh Yun as a premium brand in international markets, increasing its global reach.
Client Testimonials
Key Takeaways
INNORHINO’s collaboration with Shen Yueh Yun highlights its expertise in creating packaging that combines cultural richness, modern aesthetics, and environmental responsibility. The success of this project demonstrates INNORHINO’s ability to transform packaging into a strategic tool for brand growth and global recognition. By delivering an innovative and consumer-centric solution, INNORHINO has reinforced its position as a leader in premium packaging design.
Packaging is a powerful medium for enhancing brand identity and storytelling.
Immersive unboxing experiences deepen emotional connections with consumers.
Eco-friendly practices not only meet consumer demands but also strengthen brand reputation.
Packaging that balances tradition and modernity can successfully appeal to diverse audiences.
Allan Chang
Sales Director
Patrick Wang
Industrial Designer
Sharon Y. Yu
Visual Designer
- Packaging Consulting
- Packaging Sampling
- Folding Carton (Drawer Box)
- Rigid Box
