FluxWear
FluxWear, a functional apparel brand renowned for its breathable, moisture-wicking, and odor-resistant fabrics, turned to INNORHINO to reimagine their packaging. Their goal was to create a solution that showcased the brand’s innovative fabric qualities while delivering a secure, interactive, and space-efficient unboxing experience.
- Engage Consumers
- Ensure Security
- Optimize Shipping
- Facilitate Connection
- Engage consumers on a tactile and emotional level.
- Optimize logistics with space-saving designs.
- Showcase product qualities effectively while ensuring security.
- Reflect brand values such as innovation and sustainability.
- Enhance customer trust and loyalty through premium experiences.
Challenges
FluxWear needed a packaging solution that addressed the following requirements:
Allow customers to physically interact with the fabric material to experience its unique properties before unboxing.
Include tamper-evident features to guarantee product integrity during transit and storage.
Provide a packaging design that minimizes shipping volume while maintaining structural integrity.
Highlight their focus on functionality, sustainability, and premium aesthetics.
Serve as a bridge between the brand and its eco-conscious, tech-savvy audience through digital integration.
INNORHINO’s Solution
INNORHINO designed the Tear-Away Corrugated Box with Touch-and-Feel Integration and Space-Saving Design, tailored to FluxWear’s functional apparel line.
Implementation Details
- The box features a strategically placed cut-out opening covered with a protective layer, allowing consumers to touch and feel the fabric’s stretchability, breathability, and texture without unsealing the package.
- This design offers an immersive pre-unboxing experience, fostering confidence in the product’s quality.
- A tear-away strip ensures product security, allowing customers to identify any unauthorized opening instantly while maintaining ease of use during unboxing.
- The packaging is engineered to collapse into a flat form, significantly reducing its volume during transit and storage.
- This feature helps FluxWear save on shipping costs and contributes to a more sustainable supply chain by lowering carbon emissions associated with transportation.
- Integrated QR codes link customers to product care guides, sustainability information, and interactive brand experiences, enriching the post-purchase journey.
- The packaging is crafted from 100% recyclable corrugated cardboard, reinforcing FluxWear’s commitment to sustainability and appealing to eco-conscious consumers.
- Minimalist design in black, gray, and navy tones, paired with clean typography, embodies FluxWear’s premium brand identity.
- The ergonomic structure ensures durability during transit while providing a sleek retail display.
Execution and Results
The redesigned packaging achieved the following:
The touch-and-feel feature allowed customers to interact with the product pre-purchase, boosting satisfaction and confidence.
The flat-pack design reduced shipping volume by 30%, cutting transportation costs and lowering the environmental footprint.
The secure, sleek, and interactive design aligned seamlessly with FluxWear's functional and innovative ethos.
Eco-friendly materials and reduced shipping volume emphasized FluxWear’s dedication to environmental responsibility.
QR code integration fostered a deeper connection with customers by delivering additional value through digital channels.
Future Outlook
Key Takeaways
This case study underscores the power of thoughtfully designed packaging toThis case study underscores the power of thoughtfully designed packaging to
Allan Chang
Sales Director
Patrick Wang
Industrial Designer
Sharon Y. Yu
Visual Designer
- Packaging Consulting
- Packaging Sampling
- Folding Carton (Drawer Box)
- Rigid Box
