Din Tai Fung
Din Tai Fung – A world-famous Taiwanese restaurant renowned for its exquisite xiaolongbao (soup dumplings).
- Prevent Leaks
- Food Safety
- Premium Look and Feel
- No Leaks, No Mess
- Safety Assurance
- Enhanced Customer Satisfaction
- Brand Consistency
Project Lead by
Allan Chang
Sales Director
Supported by
Patrick Wang
Industrial Designer
- Packaging Sampling
- Packaging Production& Manufacturing
- Paper Clamshell Food Container
- Paper Bag
Din Tai Fung's Challenges
Din Tai Fung needed high-quality takeaway packaging that could address a specific concern: preventing food juices from leaking while maintaining the brand’s premium image. Additionally, they required assurances that the packaging materials and printing ink were food-safe and compliant with health and safety standards.
Ensure the inner coating of the packaging prevents soup or sauce leakage, keeping food fresh and mess-free.
Use safe, non-toxic ink for printing and ensure all materials meet stringent food safety standards.
Design packaging that reflects Din Tai Fung’s world-class reputation.
INNORHINO’s Approach
INNORHINO partnered with Din Tai Fung to design innovative packaging that seamlessly balances functionality, safety, and elegance.
1. Applied a specialized waterproof coating to the inner layer of the packaging to prevent food juices from seeping through. 2. Ensured the coating was heat-resistant and durable to maintain integrity even with hot soup dishes. 3. Conducted extensive testing to confirm the effectiveness of the coating under various conditions, such as transit and extended storage.
• Used FDA-compliant, food-grade materials for the packaging. • Ensured that all printing inks were non-toxic, odorless, and safe for direct contact with food. • Partnered with certified suppliers to guarantee compliance with international food safety regulations.
• Incorporated branding elements that harmonized with Din Tai Fung’s premium image, such as clean typography and subtle red accents to reflect their identity. • Created user-friendly designs with secure closures, easy-to-carry features, and compartments to separate soup dumplings from sauces and sides.
Execution and Results
Customers appreciated the leak-proof design, which ensured that the integrity of the soup dumplings was maintained during transit.
Din Tai Fung reassured customers about the food safety of their packaging, strengthening brand trust and loyalty.
The innovative packaging elevated the takeaway experience, allowing customers to enjoy their meals just as they would in the restaurant.
The premium design reinforced Din Tai Fung’s commitment to quality in every aspect of their business.
Client Testimonials
Key Takeaways
The collaboration between Din Tai Fung and INNORHINO exemplifies the power of innovation in takeaway packaging. By addressing functional challenges, adhering to stringent food safety standards, and delivering a premium aesthetic, INNORHINO successfully enhanced the takeaway dining experience for one of the world’s most esteemed restaurant brands. This case study underscores the importance of combining technical expertise with design excellence to meet and exceed customer expectations.
The waterproof inner coating ensured a mess-free, fresh takeaway experience, addressing a critical need for Din Tai Fung’s soup dumplings.
Using FDA-compliant, food-grade materials and safe printing inks built customer trust and reinforced brand reliability.
Thoughtfully designed packaging that reflected Din Tai Fung’s premium image strengthened brand perception and customer loyalty.
Leak-proof, durable, and aesthetically pleasing packaging elevated the overall dining experience, leaving customers satisfied and engaged.
