LiLit
LiLit is a premium cannabis brand created by and for women. Their vision was to redefine cannabis packaging by breaking away from male-dominated, generic, and often unsophisticated industry norms.
They wanted something unapologetically bold, feminine, and sophisticated—targeted at empowered urban women who value art, storytelling, and quality.
But they also faced a key business constraint: creating premium-level packaging without incurring high tooling or mold development costs.
- Premium, artistic packaging for women
- Fully compliant, child-resistant packaging
- Budget-friendly customization
- High-end unboxing experience
- Distinctive, mythic art direction with rich storytelling
- Certified child-resistant packaging solutions
- Stock forms + fully custom finishes (wraps, embossing, foil)
- Luxury magnetic boxes, collectible tins with custom sleeves
LiLit's Challenges
LiLit wanted to disrupt the cannabis space with packaging designed for modern, urban women—something artistic, symbolic, and premium.
But as an emerging brand, they needed to avoid the high capital expenditure typically required for custom molds, which often locks brands into inflexible shapes and drives up unit costs.
Their challenge was: How to deliver a truly premium, artistic experience without paying a premium in tooling costs?
INNORHINO’s Strategies
We believe good design is strategic, not just aesthetic.
Our approach balanced creative vision with budget realities:
Anchored around “The Rebel Muse” – bold, mystical, unapologetically feminine.
Selected high-quality, standard packaging forms that avoided expensive mold investments while allowing deep customization.
Used print, embossing, foil, and die-cut elements to achieve maximum brand impact with minimal production complexity.
Designed packaging that could grow with LiLit’s expanding SKUs, from cannabis flower to herbal blends and gift sets.
Execution and Results
We delivered a fully cohesive packaging system that felt premium and was cost-efficient to produce.
1/ Premium glass construction with certified CR lids 2/ Airtight seal for freshness 3/ Fully customizable wraps and labels—no new molds required
1/ Collectible, giftable format
2/ Mythic art direction with serpent embossing and custom sleeves
3/ Stock tin formats with custom finishes—avoiding tooling fees
1/Magnetic closure for a luxury unboxing
2/ Printed inner lid messages and hidden classical portraits
3/ Achieved with standard formats plus layered print storytelling
1/ Retail-ready tiered display
2/ Die-cut Lilith face layered with moon graphics
3/ Designed to maximize shelf impact with standard production methods
Result: LiLit now has a premium, artistic packaging ecosystem that matches their brand story, delights their target market, and remains cost-efficient by avoiding custom mold costs.
Client Testimonials
See More About this Project
Allan Chang
Sales Director
Patrick Wang
Industrial Designer
Sharon Y. Yu
Visual Designer
Antonin Chen
Brand Strategist
- Packaging Consulting
- Packaging Sampling
- Packaging Production& Manufacturing
- Folding Carton (Drawer Box)
- CDU Display Box
