Kaylaan
Kaylaan is a U.S.-based oral care brand that focuses on sustainable, tablet-based toothpaste products. As a mission-driven startup, Kaylaan required eco-conscious packaging that upheld its brand values while supporting scalability.
- Limited access to custom biodegradable packaging suppliers.
- Startup-scale order volumes clashing with high industrial minimum order quantities (MOQs).
- Navigating complex FDA and environmental compliance requirements.
- Managing international logistics amid unpredictable tariff changes.
- Design-to-Delivery Efficiency: Eliminated ambiguity and enabled timely, accurate production.
- Reduced Risk and Decision Fatigue: Clear guidance empowered quick, confident choices.
- Cost Savings for Growth: Achieved nearly 90% cost reduction versus U.S. vendors, fueling Kaylaan's marketing and growth.
Challenge to Kaylaan
Kaylaan faced several hurdles in transitioning to biodegradable packaging:
Few vendors offer customized biodegradable packaging, restricting choices for sustainable solutions.
Startup order volumes often fall short of high industrial minimum order quantities, creating sourcing challenges.
Packaging must comply with both FDA and environmental standards, adding layers of design and material scrutiny.
Global shipping is complicated by shifting tariff policies, making logistics planning unpredictable.
INNORHINO’s Solution Approach
INNORHINO addressed Kaylaan’s challenges through a methodical, partnership-focused process:
- Evaluated Kaylaan’s website and product objectives.
- Initiated direct conversations and introduced INNORHINO’s capabilities through relevant case references.
- Guided Kaylaan’s branding-focused designer through essential manufacturing requirements.
- Provided 2D/3D design standards, CMF specifications, and physical samples.
- Recommended aluminum jars for hygiene and durability.
- Suggested biodegradable Mylar bags for low-volume flexibility.
- Flagged steel’s rust risk and packaging-material conflicts.
- Offered pricing tiers: 10K with premium, 20K at standard rate.
- Clarified mold fee structure with refund eligibility.
- Rejected mold sharing to maintain client IP integrity.
- Implemented a proofing process led by internal expert “JiuJiu.”
- Verified line weights, finishes, and separations.
- Provided non-editable final JPGs for shared reference.
Execution & Project Flow
- Conducted live video consultations to foster transparency. - Used meetings to clarify design feasibility and logistics trade-offs.
- Reinforced project seriousness through paid sample policies. - Allowed mold fee rebates contingent on future bulk orders.
- Advised on optimal shipping methods and DDP versus DHL. - Staggered delivery strategy: air for initial batch, sea for bulk. - Delivered Certificates of Compliance (COC) and initiated SDS testing. - Helped Kaylaan leverage tariff suspension periods for cost advantage.
Results Delivered
INNORHINO’s structured proofing eliminated design ambiguity, enabling timely, accurate production and on-schedule delivery of aluminum jars and Mylar bags.
By clarifying MOQ, mold, and material options, INNORHINO empowered Kaylaan to make informed decisions quickly—cutting delays and avoiding rework.
INNORHINO’s efficient sourcing cut packaging costs by nearly 90% versus U.S. vendors. These savings funded Kaylaan’s marketing expansion and supported future growth planning.
Client Testimonials
Key Takeaways
INNORHINO helped Kaylaan navigate design challenges, regulatory standards, and logistics with clarity and agility. Through this partnership, Kaylaan successfully launched sustainable packaging that reinforced its brand identity and laid the foundation for scalable future growth.
Kevin Chen
CEO
JiuJiu
Internal Visual Proofing Expert
- Packaging Consulting
- Packaging Sampling
- Packaging Production& Manufacturing
