Huppy
Huppy is a North American oral care brand known for its toothpaste tablets and strong sustainability commitments, including a promise of 100% plastic-free packaging. Introduced to INNORHINO through a designer referral, the brand sought a more capable and responsive packaging partner after facing limitations in cost, MOQ flexibility, and technical execution with previous suppliers.
- 100% Plastic-Free Packaging
- High-Barrier Pouches
- Custom Aluminum Tins
- Color Consistency
- Fast Market Readiness
- Fully Compostable Barrier Pouch
- Precision-Made Aluminum Tins
- SPA UV Visual Coating
- Post-Forming Spray Coating
- Successful North American Launch
Huppy's Challenges
Turning Sustainability into Reality
While Huppy’s vision was clear, the technical execution demanded deep innovation. Key hurdles included material unfamiliarity, production tolerances, and balancing cost, speed, and sustainability without compromise.
Required to replace standard aluminum foil without losing protective function.
Early prototypes experienced delamination, bubbles, and poor adhesion.
The stretching process altered surface finishes, especially on tall containers.
Any design changes post-approval would cause major launch delays.
Interim use of tinplate needed to preserve brand integrity.
INNORHINO’s Strategies
Engineering for Integrity, Guided by Purpose
INNORHINO approached the project with a balance of technical depth and brand empathy. Every solution was custom-built with sustainability and performance at its core.
Triple-layer design combining compostability with high barrier properties. Iteratively prototyped pouch materials to optimize seal strength and stability
Systematic testing eliminated bubbling and delamination.
Visually aligned with Huppy’s minimal and premium aesthetic.
Ensured color fidelity across curved and tall tin forms.
Used SPA UV finishing on select SKUs to create subtle reflectivity and premium tactility.
Prevented rushed decisions and supported quality assurance.
Execution and Results
Huppy successfully launched in North America with INNORHINO’s packaging across both pouch and tin formats
Packaging aligns with the brand’s sustainability mission without compromising performance or aesthetics.
Supply chain risks were mitigated through clear communication and proactive development planning.
INNORHINO is now a key long-term partner in Huppy’s packaging innovation roadmap.
Client Testimonials
Key Takeaways
Lessons From the Frontline of Sustainable Packaging: The project of Huppy represents what’s possible when technical innovation meets brand ambition.
Material and visual perfection take time—plan for prototyping
With the right partners and enough iteration, true plastic-free solutions are viable.
Open discussion about risk and timing ensured quality was never sacrificed.
Material choices, seal strength, and process flow are as critical as the final look.
See More About this Project
Kevin Chen
CEO
Patrick Wang
Industrial Designer
Sharon Y. Yu
Visual Designer
- Packaging Consulting
- Packaging Sampling
- Packaging Production& Manufacturing
- Aluminum tins
- Biodegradable Pouches
