This is a case study series to unfold the behind-the-sense design process of Shen Yueh Yun Tea House (山月雲茶館) Tea Packaging Redesign Project by INNORHINO. We will walk with you through various crucial design stages in the following articles:
Needs Assessment
Need packaging? How can we help?
INNORHINO is here to help businesses of all kinds with their packaging needs and more. In order to help your business thrive, we need to assess your needs firsthand. Together.
A needs assessment is a systematic process to identify and bridge gaps between current and desired conditions, aiding in problem-solving and data-driven decision-making for individuals, education, training, organizations, communities, or products.
Understanding Packaging Needs
Current Condition
Shen Yueh Yun (山月雲) produces one of the finest alpine oolong tea in Taiwan that won awards and is well appreciated by tea drinkers and experts. The tea trees are grown in the beautiful tea garden high up on the 11,000 ft+ majestic Mount Qilai.
After meeting with our packaging expert, together we learned that Shen Yueh Yun (山月雲) needs a package design that can present the quality of Taiwanese finest alpine tea to the high-end international clientele who are willing to pay for the best. In the meantime, promoting our brand values to the world. “We need better packaging design that can tell the story of our tea.”
Desired Packaging for Tea
A packaging design that
- speaks the visual language addressing the high-end international clientele
- better presents the fine quality of the award-winning Taiwanese alpine oolong tea
- promotes brand values and beliefs of Shen Yueh Yun (山月雲) Tea House
Next step
Before we dive into the design process, we still need to have a better understanding of the tea market and business, so that we can customize the best solutions for our client’s brand.
In the next blog, we will talk about the use case scenarios and learn more about our users. Stay tuned, we will see you soon!
Partnering with experts who speak design and business
At INNORHINO, we have a team of experienced product specialists, designers, and in-house engineers who are dedicated to elevating your brand to the next level. We provide innovative packaging solutions that cater to your needs. Interested in collaborating with us? Send us an email at inquiry@innorhino.com!
This article is written by: Patrick Wang – INNORHINO Design Team
Image source: INNORHINO, Shen Yueh Yun
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